Davidson Dawson & Clark LLP website homepage

As part of a larger rebranding program, we produced a new website for Davidson Dawson & Clark LLP, the metropolitan area’s largest trusts & estates boutique. Their offices are located in New York and Connecticut, along the scenic Long Island Sound. Many of the partners are avid sailors—hence the nautical art on the site and adorning their offices. The site features a custom content management system so the client can add and edit pages using a standard web browser. We built an easy-to-use SEO input panel so that each page has well-optimized metadata. The typography on the site is of particular note—we are using Adobe Caslon Pro and the rendering engine Typekit. Say goodbye to boring web fonts.

Browse our other law firm website designs.

Photography by Michael Paras, programming by Reconstrukt

Roy Group Cleveland Banners

A large owner/manager of commercial office and loft space, Roy Group Cleveland, needed outdoor advertising for their portfolio of properties. The CEO remembered an ad campaign we had shown him in 1989, and had been waiting all these years to commission us to do an ad campaign for his properties. He finally called this summer, and the banners are now adorning his multiple buildings along the busy highways surrounding downtown Cleveland.

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Dignified, supportive, sociable, peaceful, respectful, active, affordable…these powerful words are used throughout the collateral and advertising to describe the accommodations and environment at the Saint Francis Residential Community in New Jersey. However, it is the custom photography — shot by Studio Gramercy partner Michael Paras — that truly brings the new marketing campaign to life.

To keep costs low, we found local actors who wanted to have new images for their portfolio. We borrowed the props and used clever art direction techniques to create images with top quality production value. Short focal length lenses allowed us to use very few locations and to avoid disrupting the daily routine of the community.

The campaign is to include printed collateral, website, advertising and an oversized hardcover book. We also produced marketing materials for their event catering business (ex: bride image).

MHP recently restructured its senior management, promoting several younger associates into leadership positions. Additionally MHP moved to impressive new offices on Park Avenue. After successfully launching their website in the end of 2010, we embarked on a six-month effort to present the firm in print. Their audience is diverse: A large internal staff, potential and existing commercial tenants, third-party landlords, high-net-worth individuals, and institutional investors.

MHP Brochure cover detail

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We produced two books that can be distributed together or separately. One for brokerage, and one for acquisitions/dispositions.

We spent several days photographing their staff at work and several of their properties. We also spent several days shooting the streetscape of Manhattan, their primary market. This custom photo library will serve them for years to come.

Studio Gramercy recently completed a consulting assignment for one of the metropolitan area’s largest health care institutions.

Lutheran Medical Center Poster Series

After a lengthy focus group study, it was determined that the Rehabilitation Practice was a potential area for increased profits and that LMC non-rehab personnel needed to be educated about the full range of services available at LMC rehab care. Accordingly, we created a four-pronged approach — first targeting the 800+ LMC physicians not affiliated with the rehab practice — then the in-house case workers, the patients and their families, and the local community.

To reach these diverse audiences we created a universally understood name, visual identity, and marketing theme. Our recommended campaign “TLC: Total Lutheran Care” is easy to understand in the languages of the neighborhood: Chinese, Spanish, Russian, and Farsi and the simple, colorful design is visually arresting and memorable.

Our plan includes an custom image library, font/color palette, and brochure/e-newsletter templates which will enable their in-house art department to implement our concept. Below are a few examples of the design recommendation.

Lutheran Medical Center Rehabilitation Network Microsite

Total Lutheran Care Brand Image Applied to Staff Uniform

Lutheran Total Care Van Transport Advertising

Click image to see live site www.murrayhill.com

We spent the last few months creating a large, database-driven website for a New York owner, manager and broker of commercial real estate. We designed the site, wrote the content, took all of the photos and built out the backend.

The site features a robust content management system which allows the in-house staff to update the site’s content, add blog entries and add and subtract pages and sections—all from within their browser. Our team provided 18 how-to video tutorials for the staff to use for training and for reference in the future.

The client had an extremely limited budget, so we utilized the powerful WordPress framework. This solution allows for very complex interactivity without the cost of custom programming.
Here’s a summary of the features and benefits of our innovative, low-cost solution.

Feature: Mobile site standards
Benefit: The site renders extremely well on smartphones and iPads.

Feature: Full search engine optimization on EVERY page
Benefit: Google, Yahoo! AOL and Bing search results at the top of page

Feature: Twitter feed on the home page
Benefit: A quick way to increase followers of current MHP news & opinion

Feature: Facebook “like” button on the homepage
Benefit: A quick way to increase followers of current MHP news & opinion

Feature: Share This buttons on every Blog post
Benefit: An easy way for a reader to email, or share a post, which increases the site’s visibility

Feature: News Blog
Benefit: MHP is one of the first commercial real estate companies to use this powerful publishing tool—which increases their site visibility

Feature: Browser-based editing
Benefit: In-house staff can add pages or update content from anywhere. Skill level required: low.

Feature: Print / Create PDF button on every page
Benefit: A powerful plugin that creates compact printer-friendly pages. The file can be edited before you print, saving paper.

Feature: Multimedia Box on home page
Benefit: Allows in-house staff to quickly add case studies, news items, promotions, videos, or other special content to the home page of the site.

Feature: Automatic software updates
Benefit: WordPress and the community of open source plugins / widgets are constantly being improved. The site framework provides one-click updates.

Feature: Comment moderation
Benefit: Best practices for Web 2.0 two-way communication with your audience includes a method for moderating the public’s comments on the site. That functionality is built in.

Feature: Portable and scalable
Benefit: MHP owns the files and serves them from their own server. If they want to move the site to another server, that is a simple, one-click export. The original site map called for 20 pages. As we developed the site, it grew to 65 pages. The software can grow with you as your organization grows.

We’re preparing to launch a completely redesigned website and printed collateral for Murray Hill Properties, a mid-size owner, operator, investor and broker. We designed their corporate identity several years ago and have provided them with advertising, email blasts, and building-specific websites over the term of our eight-year relationship. These photos represent a small portion of an extensive library of images photographed by Michael Paras.

We recently designed the January cover for Convene, the magazine of the Professional Convention Management Association.  Firm: Shostak Studios

Marketing Senior Housing Cover design and photography by Studio Gramercy

Studio Gramercy’s partner Michael Paras is featured in the book “Marketing Senior Housing” by Janis Ehlers. His tips on photography appear on pages 79-80 of the chapter entitled: “Telling Your Story” and focus on the challenges and solutions faced when depicting age-qualified communities in photography. Additionally, Studio Gramercy designed the book’s front and back covers. You can order books from the author Janis Ehlers here or call 1-954-726-9228

Special price of $24.95 includes shipping, now through January 6, January 15, 2011

The impossible is now possible.

Studio Gramercy now offers video embedded into printed brochures. No wires. No WiFi. Nothing. Nada.

It’s the best way to deliver testimonials, product demonstrations, virtual tours and more. Your prospect does not need to have an iPhone, iPad, or iProductOfTheMoment. The reader receives a traditional printed brochure and the video plays with the press of a button or the pull of a tab. The video screen is colorful, crisp, and extremely thin. The sound quality is excellent, the battery is reliable, and the video run time is up to 10 minutes.

It’s time to change the way you present information. This new marketing tool will engage and entertain, inform and prompt action. We’d be glad to demonstrate this technology to you in person or by video conference. Arrange a demonstration or request a quote here.