Click image to see live site www.murrayhill.com
Click image to see live site www.murrayhill.com
We spent the last few months creating a large, database-driven website for a New York owner, manager and broker of commercial real estate. We designed the site, wrote the content, took all of the photos and built out the backend.
The site features a robust content management system which allows the in-house staff to update the site’s content, add blog entries and add and subtract pages and sections—all from within their browser. Our team provided 18 how-to video tutorials for the staff to use for training and for reference in the future.
The client had an extremely limited budget, so we utilized the powerful WordPress framework. This solution allows for very complex interactivity without the cost of custom programming.
Here’s a summary of the features and benefits of our innovative, low-cost solution.
Feature: Mobile site standards
Benefit: The site renders extremely well on smartphones and iPads.
Feature: Full search engine optimization on EVERY page
Benefit: Google, Yahoo! AOL and Bing search results at the top of page
Feature: Twitter feed on the home page
Benefit: A quick way to increase followers of current MHP news & opinion
Feature: Facebook “like” button on the homepage
Benefit: A quick way to increase followers of current MHP news & opinion
Feature: Share This buttons on every Blog post
Benefit: An easy way for a reader to email, or share a post, which increases the site’s visibility
Feature: News Blog
Benefit: MHP is one of the first commercial real estate companies to use this powerful publishing tool—which increases their site visibility
Feature: Browser-based editing
Benefit: In-house staff can add pages or update content from anywhere. Skill level required: low.
Feature: Print / Create PDF button on every page
Benefit: A powerful plugin that creates compact printer-friendly pages. The file can be edited before you print, saving paper.
Feature: Multimedia Box on home page
Benefit: Allows in-house staff to quickly add case studies, news items, promotions, videos, or other special content to the home page of the site.
Feature: Automatic software updates
Benefit: WordPress and the community of open source plugins / widgets are constantly being improved. The site framework provides one-click updates.
Feature: Comment moderation
Benefit: Best practices for Web 2.0 two-way communication with your audience includes a method for moderating the public’s comments on the site. That functionality is built in.
Feature: Portable and scalable
Benefit: MHP owns the files and serves them from their own server. If they want to move the site to another server, that is a simple, one-click export. The original site map called for 20 pages. As we developed the site, it grew to 65 pages. The software can grow with you as your organization grows.